.decoy

DECOY is the comprehensive lure-hook brand of Katsuichi Co., Ltd., a historic Japanese hook manufacturer founded in 1920. The company is headquartered in Komoe, Nishiwaki City, Hyogo — the historical birthplace of Banshu hand-tied fishing needles, one of Japan's most revered traditions of hook craftsmanship, where Gamakatsu also happens to be based. DECOY uniquely combines over a century of proven manufacturing expertise with fresh, forward-thinking designs engineered for modern lure fishing applications.

Signature products include the Worm30 offset hook featuring the Makisasu Keeper system, heavy-wire offset hooks designed for swimming presentations, the Plugging Single series, and a comprehensive jighead lineup. Grounded in the philosophy of creating hook shapes unavailable elsewhere, DECOY repeatedly delivers purpose-built solutions for applications that conventional hooks cannot adequately address.

At NUSHI, we carry a full lineup of DECOY products — bringing anglers worldwide access to hooks that fuse a century of Japanese manufacturing heritage with genuinely original, problem-solving design.