Collection: .Ryuugi

RYUGI is a Japanese hook and terminal tackle brand dedicated to bass fishing, headquartered in Tamba, Hyogo Prefecture. Originally launched as the bass-focused arm of Sasame Needle Co., a long-established Japanese hook manufacturer, RYUGI has become a leader in high-performance bass hooks, sinkers, and specialty rig components. Its product development is driven by requests from top pros active on both Japanese and U.S. tournament stages, including Kenta Kimura and Takumi Ito.

Signature products include the Vespa finesse jig head, the ultimate offset hook "Infini," and flipping straight hooks engineered to never bend. NUSHI customers will recognize the Pierce Treble Brutal, Pierce Hook Brutal, and Talisman series — all built with RYUGI's Cyber Metal material and TC coating for maximum penetration and durability.

At NUSHI, we carry a full lineup of RYUGI products. In bass fishing, the hook is where success or failure is decided — we're proud to offer these trusted, Japanese-made hooks to serious anglers worldwide.