Collection: ZOOM (ZBC)

ZOOM (Zoom Bait Company, ZBC) is an American soft plastic lure manufacturer founded in 1977 in Watkinsville, Georgia, by angler Ed Chambers. Frustrated by the lack of worm styles he wanted on the market, Chambers began pouring his own lures in his backyard garage — and that one-man operation grew into the worldwide leader in soft plastics, today producing more than 70 product lines in over 400 distinct colors.

Signature products include the original Zoom Worm that started it all, the legendary Super Fluke jerkbait, the category-defining Brush Hog creature bait, and the finesse-favorite Trick Worm. Each is infused with Zoom's proprietary Super Salt Plus Formula, a salt-rich blend that keeps bass biting longer — and the iconic red packaging has become a universal mark of trust among American bass anglers.

At NUSHI, we carry a full lineup of ZOOM (ZBC) products, from everyday staples to rare color runs, bringing authentic American-spec soft baits to Japanese and international anglers alike.