The POPMAX is a next-generation surface-disturbing lure born from Ito's hand-carved body and advanced hydromechanics, built on fundamental research that started from a blank slate without using any data from the Megabass POPX mold. It delivers astonishing dynamic performance that turns cunning big fish, the ones that have learned to ignore fancy big plugs, into prey. Its body size is no handicap whatsoever: it responds sharply to the slightest rod work. Exceptional ultra-long-distance casting and a remarkably silent entry into the water. The built-in ITO Water Chamber System (PAT.P) brings a new dimension of topwater dynamism to every angler.
■ About NUSHI A lure-fishing specialty shop from Kyoto, founded in 1999. We carry carefully selected brands from Japan and abroad alongside our own original handmade lures. Our online store, nushi2001.com, ships worldwide.
