.Atelier Loop

AtelierLoop is a handmade lure brand rooted in the Lake Biwako region, working in close collaboration with other major Biwako-area brands including OBASSLIVE. Specializing in small-batch production with meticulous attention to detail, the brand focuses on purpose-built hard baits and custom components forged through real-world testing on Japan's most demanding trophy lake — earning a devoted following among core anglers.

At NUSHI, we carry AtelierLoop's product lineup — delivering Lake Biwako handcraft to core anglers around the world.