.Nories

NORIES is one of Japan's most iconic bass fishing brands, founded in 1995 by pro angler Norio Tanabe — whose first name gave the brand its identity. Tanabe made his mark on the international stage after 1996, competing on the B.A.S.S. tournament trail and earning a Bassmaster Classic berth. The sum of that tournament experience and technical philosophy flows into every NORIES product.

Signature products include the Road Runner rod series — the brand's flagship and the origin of its legendary status — alongside the Crystal S and Deeper Range spinnerbaits, the vertical-wave I-motion topwater plugs "Fuka Bait" and "Joint Fuka Bait," the flat-sided crank "Marunomi Flat," and the Shot Over crankbait lineup. Under the banner of "A Total Balance of The Highest Peak," NORIES delivers integrated bass game solutions spanning rods and lures.

At NUSHI, we carry a full lineup of NORIES products — from the Road Runner series to signature lures — bringing the authentic catalog designed by Norio Tanabe to bass anglers and JDM enthusiasts worldwide.