Reaction Innovations

Reaction Innovations is a Louisiana-based specialist in high-performance soft plastics, born from the real-world tournament needs of pro anglers. The brand is known for strong-action, high-visibility soft baits that excel in tough conditions. Signature products include the Sweet Beaver creature bait, which pushes massive water to call bass in; the Skinny Dipper paddle-tail swimbait — a true benchmark of the category; and the Vixen reaction bait.

At NUSHI, we carry Reaction Innovations's core lineup — delivering the essence of American soft-plastic craft to anglers worldwide.