Megabass

Megabass is one of Japan's most iconic premium fishing brands, headquartered in Hamamatsu, Shizuoka Prefecture. Founder and CEO Yuki Ito is a rare talent — a world-class tournament angler, a charismatic brand leader, and an internationally celebrated product designer with multiple wins across all three of the world's top design awards (Good Design, iF, and Red Dot). The brand is a global symbol of Japanese craftsmanship, built around an uncompromising "Made in Hamamatsu" philosophy.

Signature products include Ito's masterpiece and self-proclaimed "King of Jerkbaits" — the VISION ONETEN, which has earned extraordinary tournament results and win rates on the American pro circuit — along with the DEEP-X, POP-X, and V-3 Bullet Shad lure lines, and the world-class "DESTROYER" bass rod series. Every product embodies the brand's design philosophy: the fusion of functional beauty with real-world fishing performance that has captivated anglers worldwide.

At NUSHI, we carry a full lineup of Megabass products — bringing Hamamatsu-born Japanese premium tackle to bass anglers and JDM enthusiasts around the globe.